The fashion world has truly gone digital. It’s even more prominent nowadays since style savants stay glued to their smartphones 24/7—for easy access to updates, outfit inspiration, and hot business news. And while Instagram may be leading the pack, there are several other apps that could be of advantage not just to the consumers, but to fashion brands and retailers as well.
Dash Hudson aims to build a social network that revolves around mobile shopping. Users can follow their favorite fashion personalities and purchase pieces by clicking on direct links. With over 50,000 e-commerce products from 1,400+ brands (think Alice + Olivia, Rebecca Minkoff, and more), it’s online shopping made more convenient for users, and another way for brands to reach out to their target market and gain profit without having to pay commission for the sales. (Website/iTunes)
Named one of the best apps of 2014 by Apple, Spring claims to make buying through smartphones fun and easy. There are more than 150 labels that can be followed and shopped from, including Carolina Herrera, Warby Parker, Cushnie et Ochs, Public School. This app provides a great opportunity for small designers to gain exposure, given its low commission and zero monthly fee. (Website/iTunes)
For just $3.99, users can create their very own digital wardrobe, upload their wardrobe and have a great time planning an outfit through mix and match using Stylebook. What’s in it for brands and retailers? They can benefit from the feature that allows shopping by category, style, store, or make across 7,000 labels and a million items within the catalog. (Website/iTunes)
The Hunt opens up users to a community of fashion helpers that can direct them to the item they’ve been looking for, or provide similar alternatives. Brands both big and small can really widen their client pool through this free app, since your social media managers are allowed to help with user hunts with pieces from your line—whether it’s a substitute or the exact item someone is craving to have. (Website/iTunes/Google Play)
This free app allows the fashion community to shop through closets of top industry influencers (including Rachel Zoe and Leandra Medine) all while getting the much-needed dose of style inspiration. Startup fashion entrepreneurs can utilize Pose to get some initial exposure. And bigger brands can benefit by investing in ads that are integrated into their target market’s feed. (Website/iTunes/Google Play)
Hailed as “Tinder for shoes,” Stylect allows fashionistas to browse through and shop for over 50,000 different styles, including high-heeled Louboutins, Nike sneakers, and everything in between. Since the app’s users are usually looking for a pair to either buy immediately or add to their wish list, labels and retailers really stand to gain from Stylect by using it as yet another channel to promote their product. (Website/iTunes)
With the world of fashion becoming more and more entangled with the latest in technology, there’s no reason not to try a couple of fashion apps to stay in touch with your fans and followers even when they are on the go. Who knows, one of these might turn into a valuable marketing or selling channel for you.