Founded in 1981, long before the world became obsessed with "Scandi Cool", BITTE KAI RAND established itself as a leading name in Danish fashion. What sets it apart, is its timeless, unique style that has turned many women around the world into its loyal fans and followers. Bitte’s philosophy is all about “a feeling to wear”, emphasizing comfort and style, where no fashion dogma is taken seriously and design is there to allow women to be themselves in any context.