The brand takes its inspiration from Scandinavian culture - their history, respect to nature and unique approach to garments and color combinations.

“____etta” logo is a visual expression of the brand’s concept, where the last letters are a typical ending of women’s names in Scandinavian countries. And the slash detail in front - allows the customer to become a part of the story, turning her own name into .....etta. For example, Marina can become Marinetta, - by this customizable approach we wanted to underline playfulness of the brand and personality who wears the garment. Every woman can become _____etta - a confident woman who enjoys her uniqueness.